Frequently Asked Questions
VISION & STRATEGY
Designing a loyalty program is subject to many factors that should be considered when seeking to develop an optimal customer strategy.
We target your loyalty challenge based on the organization readiness, marketplace, the socio-economic performance, customer behaviors, and other industry specific considerations.
This vision is at the heart of our loyalty design and development and we believe that creating customer strategies is key for both the short-term implementation and the long-term sustainability. Our roadmap includes a benchmarking and competitive analysis, a go-to-market strategy, an appropriate technological setup, and a modular execution plan.
Your customers will be engaged with your loyalty program across all touch points, from earning to redeeming the points they collect.
In every step of the customer journey, we study two main factors: the channels and communication tools.
A successful loyalty program is the fruit of a well-structured framework. At Looya, we draw your blueprint as follows:
- Design enrolment process, tiers and migration rules
- Design earn rules and give back ratios
- Define redemption options and redemption rates
- Set points expiry rules
- Develop business case and calculate ROI
MARKETING & COMMUNICATION
We will help you develop your program branding (name, logo, and slogan) as well as your loyalty communication strategy.
This includes your CRM-based marketing, your digital/mobile marketing (social media channels design and development), your creative services, and retail program development.
Our Loyalty Health Check is a methodical approach to quantify your current program effectiveness, and measure its added value to both your customers and your business.
The Loyalty Health Check will assess the current program by:
- Measuring performance against the competitiveness of the program in the marketplace
- Conducting a SWOT Analysis
- Offering recommendations accordingly
- Operations Outsourcing
Running a loyalty program could be challenging and time consuming. We offer you the option to outsource your loyalty program management to us. We tailor our proprietary operational model to meet your needs. Options include offshoring, and in-house resources.
In order to identify customer clusters efficiently, and help predict defections accurately, the LMS we offer at Looya boasts an RFM calculator module that can handle multiple scoring schemes.
This means that in addition to a general RFM score, customers can be scored according to other dimensions such as demographics, value segments, behavioral attributes and purchase preferences.